NIL / Athlete Brand Disclaimer

1. Overview

This NIL / Athlete Brand Disclaimer applies to AthleteBrandCo. (“ABC,” “we,” “our,” or “us”), our website, product drops, athlete pages, promotional campaigns, QR experiences, collectibles, creator campaigns, and related services.

ABC works to help athletes build brands, products, and fan experiences. However, athlete participation, branding rights, school/team rules, and NIL compliance can vary by athlete, organization, state, school, conference, league, and governing body.

2. Athlete NIL Rights

Athlete name, image, likeness, signature, nickname, voice, biography, statistics, social handles, and related personal brand elements may be protected by contract, publicity rights, NIL laws, school policies, league rules, or other legal rights.

• ABC does not claim ownership of an athlete’s personal NIL unless expressly agreed in writing.
• Any athlete-branded product or campaign should be supported by a written agreement.
• Use of athlete NIL may be limited by eligibility rules, school policies, league rules, or third-party agreements.
• No user, backer, creator, affiliate, or partner may use athlete NIL without authorization.

3. No School, Team, Conference, Or League Affiliation

Unless expressly stated in writing, ABC products, pages, drops, and promotions are not affiliated with, endorsed by, sponsored by, licensed by, or approved by any school, university, athletic department, conference, professional team, league, players association, governing body, or trademark owner.

• References to an athlete’s sport, position, hometown, or general background are for identification and storytelling purposes only.
• School colors, team names, mascots, logos, uniforms, league marks, and protected trademarks should not be used without proper authorization.
• Product designs should avoid implying official school, team, league, or conference endorsement unless licensed.

4. Athlete Status May Change

Athlete eligibility, team status, school enrollment, transfer status, draft status, professional status, injury status, sponsorship restrictions, or personal circumstances may change at any time.

ABC does not guarantee that any athlete will remain with a specific school, team, league, or sport, or that any product drop will continue after a change in athlete status.

5. Endorsements & Athlete Participation

Athlete participation may vary by campaign. An athlete’s appearance on a product, page, or campaign may indicate a licensed collaboration, endorsement, sponsorship, promotional relationship, or other arrangement depending on the written terms for that campaign.

• Not every athlete shown on the platform is an owner, employee, officer, partner, or equity holder of ABC.
• Not every product is personally formulated, manufactured, or distributed by the athlete.
• Athlete statements, quotes, or testimonials should be used only with permission.
• Creators and affiliates must not exaggerate athlete involvement or falsely imply personal approval.

6. Athlete-Branded Products & Drops

Athlete-branded products may include food products, sauces, snacks, apparel, collectibles, cards, bundles, digital experiences, QR rewards, limited drops, or other promotional products.

• Product availability, packaging, athlete branding, launch dates, and quantities may change.
• Limited drops may not be restocked once sold out.
• Product images, mockups, and previews may differ from final production versions.
• QR rewards, digital cards, and unlockable experiences may be promotional features with no cash value.

7. Protected Marks, Logos & Third-Party Rights

ABC respects third-party intellectual property. Users, creators, affiliates, backers, and partners may not use school logos, team logos, league logos, conference marks, uniform designs, trademarks, copyrighted images, or other protected materials without authorization.

Any accidental or unintended reference to third-party marks does not imply endorsement, sponsorship, or affiliation.

8. NIL Compliance Responsibility

NIL compliance may involve state laws, school rules, conference policies, collective rules, NCAA rules, professional league rules, union rules, sponsorship conflicts, disclosure requirements, tax obligations, and contract restrictions.

• Athletes are responsible for understanding and complying with their applicable NIL rules.
• Schools, collectives, agents, parents, guardians, attorneys, or advisors may need to review certain opportunities.
• ABC may require additional approvals, disclosures, or documentation before launching an athlete product.
• ABC may pause, revise, or cancel campaigns if compliance concerns arise.

9. Changes, Removals & Corrections

ABC may update, revise, pause, remove, or correct athlete pages, product pages, campaigns, images, promotional copy, or digital experiences if rights, compliance, accuracy, eligibility, or business concerns arise.

If you believe content on the site violates NIL rights, trademark rights, publicity rights, copyright rights, or another legal right, contact us promptly with supporting details.

10. Contact

Questions about NIL, athlete branding, rights usage, licensing, or this disclaimer can be sent to: