Privacy Policy

1. Overview

AthleteBrandCo. (“ABC,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy describes how we collect, use, store, disclose, and safeguard personal information through our website, ecommerce store, rewards experiences, athlete programs, creator/affiliate programs, backer opportunities, forms, and related services.

By using our website or services, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

Information You Provide

• Name, email address, phone number, billing address, and shipping address.
• Order details, product preferences, membership selections, and purchase history.
• Information submitted through contact forms, athlete applications, backer applications, creator applications, waitlists, surveys, or support requests.
• Social media handles, audience size, school/team information, sport, position, and other information voluntarily submitted for program evaluation.

Automatically Collected Information

• IP address, browser type, device type, operating system, referring pages, and pages viewed.
• Site usage data, click activity, session data, and general analytics information.
• QR scan activity, reward interactions, points activity, and digital experience engagement when applicable.

3. How We Use Information

We may use collected information to:

• Process purchases, subscriptions, memberships, shipping, returns, and customer support.
• Operate rewards, QR scan experiences, leaderboards, digital card collections, and VIP benefits.
• Review athlete, backer, creator, affiliate, or partnership applications.
• Send order updates, program updates, marketing messages, drop alerts, and waitlist notifications.
• Improve our website, products, user experience, marketing, and platform features.
• Prevent fraud, protect our rights, enforce policies, and comply with legal obligations.

4. How We Share Information

We do not sell personal information in the traditional sense. However, we may share information with trusted service providers and partners who help us operate our business.

• Payment processors, ecommerce providers, shipping providers, and fulfillment partners.
• Email/SMS marketing providers, analytics providers, hosting providers, and customer support tools.
• Affiliate, rewards, membership, or form-management platforms used to operate our programs.
• Legal, compliance, fraud-prevention, or professional advisors when necessary.

We may also disclose information if required by law, legal process, or to protect our rights, users, partners, athletes, creators, or business operations.

5. Cookies & Tracking

We may use cookies, pixels, analytics tools, and similar technologies to understand website usage, remember user preferences, improve site performance, measure marketing effectiveness, and support affiliate or referral tracking.

You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Some site features may not function properly if cookies are disabled.

6. Payments, Orders & Subscriptions

Payments are processed through third-party payment processors. We do not store full payment card details on our servers. Payment information is handled by the applicable processor according to its own privacy and security practices.

We may retain order history, billing details, shipping details, subscription status, and related transaction information for business, support, accounting, tax, fraud-prevention, and legal purposes.

7. Athlete, Backer & Creator Programs

If you apply to participate as an athlete, backer, creator, affiliate, or partner, we may collect additional information to evaluate your fit, verify identity or eligibility, communicate next steps, and manage participation.

• Athlete applicants may provide sport, school/team, position, class year, NIL-related information, social media links, and brand-fit details.
• Backer applicants may provide investment interest, business background, and participation preferences.
• Creator or affiliate applicants may provide social handles, platform information, audience size, and promotional history.

Program participation may be subject to additional terms, agreements, eligibility requirements, and compliance review.

8. Your Choices

You may have choices regarding your information, including:

• Unsubscribing from marketing emails using the unsubscribe link in our emails.
• Requesting access, correction, or deletion of certain personal information.
• Disabling cookies through your browser settings.
• Updating account information through your account dashboard where available.

Some information may be retained when required for legal, accounting, security, fraud-prevention, or legitimate business purposes.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we collected such information, we will take steps to delete it.

11. Changes To This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated “Last Updated” date. Continued use of our website after updates means you accept the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle information, contact us: