Four Athletes. Four Products. One ABC Drop.
The current AthleteBrandCo pre-sale brings together signature products from Nitro Tuggle, Beau Sparks, Brad Jackson, and Chris Dawn. Every product is available for preorder now.
Athlete Built
Signature consumer products built around each athlete’s individual brand.
Four Signature Drops
One release bringing four athlete brands together in the same pre-sale.
Pre-Sale Open
All four featured products are available for preorder now.
Support Real Athletes
Every purchase helps grow a real athlete-led brand and fan ecosystem.
Shop The Pre-Sale
Choose an athlete. Choose a flavor. Reserve a product before the first production run ships.
Carolina Reaper Salsa
Fiery, fresh, and flavor-packed. Nitro’s signature Carolina Reaper salsa brings serious heat with a bold game-day flavor profile.
Red Zone Reserve Jalapeño Honey Mustard
Sweet honey, bold jalapeño, and balanced heat come together in Beau Sparks’ signature mustard drop.
Touchdown Drive Bacon Salsa
Smoky bacon flavor, bold salsa character, and Brad Jackson’s built-to-lead brand come together in this signature drop.
Pepper Play Jalapeño Ketchup
Bold tomato flavor meets jalapeño heat in Chris Dawn’s Pepper Play—made for burgers, fries, game-day food, and more.
Meet The Athletes Behind The Drop
Each product connects back to a live athlete brand with its own story, content, digital cards, rewards, and Inner Circle.
Every Drop Opens The Door
The product is the beginning of a broader athlete-brand experience.
Preorder a signature athlete product and support the athlete’s growing brand.
Enter the athlete’s live brand page and join the free Inner Circle.
Discover digital cards, athlete moments, rewards, and future product experiences.
Participate in challenges, updates, giveaways, and future athlete drops.
Join An Inner Circle
All four featured athletes currently have a free Inner Circle open.
Nitro Tuggle
Follow Nitro’s brand, drops, cards, rewards, and athlete journey.
Join Nitro’s Circle →
Four Athletes.
Four Brands. One Drop.
Preorder a signature athlete product and be there at the beginning of the next generation of athlete-built brands.