Frequently Asked Questions

AthleteBrandCo. is an athlete commerce and NIL platform built around merchandise, sponsorships, and marketplace revenue. ABC helps athletes build commercial brands while connecting them with fans, Launch Partners, creators, vendors, professionals, and business opportunities.

Depending on your role, you may be able to:

• Discover athlete brands and products.
• Join an athlete's Circle.
• Purchase or preorder athlete products.
• Participate in referrals and promotions.
• Submit NIL and commercial opportunities.
• Connect athletes with vendors and professionals.
• Manage athlete, agent, vendor, professional, or partner activity through a dedicated Command Center.

No. ABC may work with college athletes, professional athletes, former athletes, coaches, creators, and other sports personalities depending on the opportunity, applicable rights, and compliance requirements.

Unless specifically stated in writing, AthleteBrandCo. is not officially affiliated with, sponsored by, licensed by, or endorsed by any school, team, conference, league, or governing body. School and team names may be used descriptively to identify an athlete's affiliation.

An athlete drop is a product or collection released around an athlete's personal brand. Drops may include food and beverage products, apparel, collectibles, bundles, digital experiences, or other athlete-branded merchandise.

Some drops are produced in limited quantities or offered during a specific preorder period. A product may sell out or be discontinued, while successful products may later return or become part of an athlete's ongoing product line.

Not necessarily. ABC may work with approved manufacturers, food producers, vendors, fulfillment partners, and other third parties to develop, produce, package, and fulfill athlete-branded products.

Product photographs and mockups are intended to represent the product as accurately as practical. Final packaging, labels, colors, sizing, ingredients, product appearance, or other details may vary from early promotional images or pre-production mockups.

You can browse much of AthleteBrandCo. without an account. Certain features — including memberships, referrals, rewards, Command Centers, account history, and some athlete-specific experiences — require you to sign in.

Registered users may be directed to the Command Center or account area associated with their role. AthleteBrandCo. uses separate experiences for athletes, agents, Launch Partners, vendors, professionals, and internal platform roles.

Eligible members can manage membership and account information from their Command Center or membership account area after signing in.

Yes. Recurring memberships can be canceled so that future renewal charges stop. Cancellation generally does not retroactively refund a membership period that has already begun unless required by law or specifically provided by the applicable offer or refund policy.

A Command Center is the personalized dashboard for your role on AthleteBrandCo. Depending on the account type, it may provide access to memberships, referrals, orders, opportunities, athlete activity, applications, rewards, account tools, or other role-specific features.

A Launch Partner joins an athlete's Circle and becomes part of that athlete's growing brand community. Depending on the athlete and membership, Launch Partners may receive access to products, updates, referrals, rewards, digital experiences, giveaways, and other Circle benefits.

The experience is athlete-centered. A Launch Partner can join a specific athlete's Circle, and each athlete may offer different products, content, rewards, campaigns, and experiences.

Yes, when multiple athlete Circles are available. Each Circle is separate and may have its own membership, benefits, product releases, promotions, and activities.

Available features may include your Circle membership, Referral Center, giveaways, orders, account profile, and support. Additional athlete-specific features may be added as the platform evolves.

No. A Launch Partner membership is not an investment in AthleteBrandCo. or an athlete and does not provide equity, securities, ownership rights, guaranteed income, or a guaranteed financial return.

Certain products or campaigns may include QR codes that connect customers to digital experiences. Depending on the promotion, scanning a code may unlock rewards, content, digital cards, badges, offers, entries, or other athlete-specific experiences.

Unless a specific promotion expressly states otherwise, points, badges, digital cards, QR unlocks, and similar platform rewards have no cash value and are intended for engagement, access, recognition, or promotional purposes.

Yes. Promotions, rewards, points, codes, entries, and digital experiences may have expiration dates, eligibility requirements, quantity limits, or other campaign-specific rules.

Athletes can submit an application through the Athletes area of AthleteBrandCo. Applications may request information such as the athlete's sport, school or team, position, social accounts, contact information, and other brand-related details.

No. Athlete applications are reviewed based on factors including brand fit, audience, product potential, commercial opportunities, operational capacity, and applicable compliance requirements.

Depending on the relationship and opportunity, ABC may help an athlete develop branded products, merchandise, sponsorship opportunities, fan communities, referral programs, campaigns, content, and other commercial opportunities.

Athletes retain their NIL rights except to the extent they grant specific rights under a written agreement. ABC's right to use an athlete's name, image, likeness, signature, or other protected material is governed by the applicable agreement.

No. ABC may create, facilitate, promote, or manage commercial opportunities, but athlete sales, sponsorships, campaign results, and income are not guaranteed.

Yes. ABC supports agent accounts so authorized representatives can participate in the platform and help manage relevant activity involving their athletes.

The Agent Command Center is the role-specific dashboard for agents. Available tools may include athlete-related opportunities, deal activity, account tools, and other features made available to authorized representatives.

No. Access to athlete-specific information or actions should depend on the agent's authorized relationship with that athlete and the permissions available through the platform.

Vendors are businesses that may provide products, manufacturing, services, fulfillment, retail support, campaign resources, or other capabilities that can support athlete brands and commercial opportunities.

Start by submitting a Vendor Application. ABC reviews the business, capabilities, product or service fit, and other relevant information before determining whether to move forward.

Vendors may be able to submit product concepts, campaign ideas, sponsorships, retail offers, services, or other commercial opportunities for consideration.

The Vendor Command Center is the vendor's role-specific dashboard for accessing available vendor tools, opportunities, account information, and platform workflows.

No. Athlete participation, deal acceptance, and campaign results are never guaranteed. Opportunities must be evaluated based on fit, terms, athlete interest, availability, and applicable requirements.

The Professional network is designed for qualified professionals and service providers who may be relevant to athletes and sports businesses, including areas such as legal, accounting, financial, marketing, branding, and other professional services.

The directory helps users discover participating professionals and learn about the services they provide. Availability, visibility, and profile features may depend on the professional's membership level and approval status.

No. A directory listing or platform membership should not be interpreted as a guarantee, certification, or endorsement of a professional's services. Users should independently evaluate any professional before engaging them.

The Professional Command Center provides participating professionals with access to their role-specific account tools and platform features.

Businesses and other qualified parties can submit commercial opportunities through AthleteBrandCo.'s opportunity submission process. ABC can then review the proposal and determine whether it may be appropriate for one or more athletes.

Opportunities may include sponsorships, endorsements, appearances, content campaigns, product collaborations, licensing, retail promotions, affiliate campaigns, and other legitimate athlete-brand partnerships.

No. Submission does not guarantee review, acceptance, or participation by any particular athlete. Athletes and their authorized representatives retain the ability to evaluate opportunities and decide whether to proceed.

NIL requirements can vary depending on the athlete, institution, jurisdiction, governing rules, and type of opportunity. AthleteBrandCo. may support compliance workflows, but each transaction remains subject to the rules and requirements applicable to the athlete and the particular deal.

Eligible users can receive tracked referral links or other approved tracking methods. When a qualifying purchase is attributed to the referral, a commission may be recorded according to the applicable referral program terms.

Referral functionality may be available to creators, affiliates, Launch Partners, and other eligible members depending on their account and the current program rules.

Eligible users can access the Referral Center through their account or Command Center to obtain referral links and review available referral and commission information.

Payout timing may depend on applicable program terms, minimum payout requirements, completed transactions, refund or chargeback periods, fraud review, and other eligibility requirements.

Yes. Anyone promoting products through an affiliate, referral, sponsored, or other compensated relationship should make appropriate disclosures as required by applicable advertising rules and platform policies.

The Official Unofficial SEC Tailgaters Cookbook is an AthleteBrandCo. digital cookbook built around tailgating, game-day food, rivalry recipes, sweet victories, and tailgating ideas.

No. The title intentionally uses "Official Unofficial." Unless expressly stated otherwise, the cookbook is not produced, sponsored, licensed, approved, or endorsed by the Southeastern Conference, its member institutions, or their athletic programs.

The current AthleteBrandCo. cookbook is being sold as a digital product. Delivery information will be provided to purchasers according to the product's release and fulfillment terms.

A qualifying cookbook preorder may include entry into the promotional drawing for a four-pack of participating athletes' condiments. The number of entries and other eligibility requirements are governed by the official promotion rules presented with the offer.

No. A qualifying purchase or entry does not guarantee a prize. Giveaways, drawings, contests, and promotions are subject to their applicable official rules, eligibility requirements, entry periods, and prize terms.

A preorder allows you to purchase a product before its normal fulfillment or release date. Preorder products may require additional production time before they are shipped or digitally delivered.

Unless the product page states otherwise, payment may be collected when the preorder is placed rather than when the product is later fulfilled.

Estimated fulfillment timing depends on the specific product or drop. Because preorder items may still be in production, they can take longer to fulfill than in-stock merchandise. Any available timing information will be provided with the applicable product or order updates.

In-stock orders generally begin processing after payment is confirmed. Actual processing and delivery times can vary based on the product, vendor, destination, fulfillment partner, carrier, and order volume.

Opened food, beverage, sauce, snack, or other consumable products generally cannot be returned for health and safety reasons. Any applicable return or replacement rights remain subject to the site's current refund and return policies.

Contact AthleteBrandCo. support as soon as possible and provide your order number along with photographs of the product, packaging, shipping box, and shipping label when applicable. This helps the team evaluate the issue and determine the appropriate next step.

Signed-in customers can access available order history, downloads, shipping information, and account details from the Orders or account area associated with their AthleteBrandCo. account.

Visit the Contact page to send a message to the AthleteBrandCo. team.

Include enough information for the team to identify the issue. For an order, include the order number. For an account issue, use the email associated with the account. For an athlete, vendor, professional, or opportunity question, include the relevant application or opportunity details.

Response times can vary depending on message volume and the type of request. The team will respond as soon as practical during normal business operations.